After the initial success of the Korean projects in the recent years (a.o. Hyundai, Heungkuk, Daum, Shin Young) Total Identity is asked to develop a CI study for the CJ Corporation. Total Identity does this in close cooperation with its partner agency CDR Associates in Seoul. CJ CheilJedang, founded in 1953 has a large and diverse industrial portfolio in food, bio & pharma, home shopping, entertainment and infrastructure. It is a world leader in its class and besides the Korean market very active in China and the US. CJ is looking for an evolutionary logo development based on a new corporate typeface accompanied by a strong and clear brand architecture.

For more information please contact:


Bob van der Lee
bvdlee@totalidentity.nl