IHC Merwede is a major player in the dredging and offshore industry. The group develops, builds and manages various types of vessels, equipment and systems for these markets. It is distinguished by technologically innovative. Before they develop and integrate innovative equipment that full justice is inspired them with new, unique ships.

Total Identity develops together with the management of IHC Merwede a new vision for the organization and position in the market. Total Identity advises on corporate strategic level to develop a financial holding company. IHC Merwede integrates its activities into a strong unit, which is resistant to recessions and to compete with other players who also operate as a whole. IHC Merwede is an organization with a name, a brand and identity. The Total Identity Group also recommends that its value to its stakeholders in its policy by seeking knowledge and creativity explicitly visible.

For the renewal of the communication and resource sharing Total Identity in three phases. Step one is positioning and launching of the new identity, as described in the strategic change.
Associated is step two: developing a new visual identity, as well as integrating the corporate identity and communication. The different business units combine their marketing funds combined. To generate these applications is that IT systems should support this. The identity management (i-base), digital image library and knowledge databases are linked. Based on this foundation ICT may in future use all means to build up.
The third step is to improve the substantive quality of communication. Accessible language rather than technical jargon is an essential change. The communication strategy focusses more and more on the position of IHC Merwede in a global context. No longer is exclusively the product key. The social importance of the organization gives it its legitimacy. A good example of the Netherlands coastal protection can be realized, because IHC Merwede dredgers and highly sophisticated equipment develops, designs and builds. The group's extensive profiling three communication strategies available.