Naming

Developing names for organisations, services and products is always an exciting process because clients are, rightly, very involved in the choice. First of all, a choice is made of the sort of name (from abstract to descriptive). This choice has consequences for the name itself and for the communicative effort needed to make the name familiar. What are the names of competitors? What should the name primarily convey? What should the name depict? These points must be clear before the creative work begins. After this, we present a longlist, a shortlist and finally our final proposal. For the longlist, we make a limited survey of the availability of names. In putting together the shortlist, we have extensive research done into the legal and linguistic aspects of the name. Finally, we can also register the name.

Corporate identity:

Corporate identity policy
Corporate story and story research
Brand development and brand policy

Communication positioning:

Communication strategy and plan

Change management:

Implementation
Identity management
Organization of the communication
House-style management