Corporate story and story research

The image your organisation desires is usually an abstract idea. However, it is necessary that everyone knows and shares what it is essentially about. To achieve this, we write the corporate story: the story of your organisation. The story unites ambitions and plans in an accessible way. The story may take any form: parable, strip cartoon, chronological narrative, etc. What is important is how the story functions in your identity process. Does it round off a process or should it stimulate discussion? By submitting the story to selective target groups (internal and external) in a readers’ survey, we can see whether the story is recognised and how the themes are appreciated. So this is a relatively simple research method for adjusting image forming and sharpening the communication policy.

Corporate identity:

Corporate identity policy
Brand development and brand policy
Naming

Communication positioning:

Communication strategy and plan

Change management:

Implementation
Identity management
Organization of the communication
House-style management