Corporate identity policy

We establish the basic principles of your corporate identity (vision, mission, profile and strategy) through such things as desk research, media research, market surveys, interviews and workshops. Our findings are the starting point for discussing identity. What drives you? What are your themes? What issues concern you? On what shared values do you base your actions? How do you position yourself in dynamic power relationships of target groups and stakeholders that are influenced by the economy and society?
This provides a good view of the gap between your ambitions and the current position of your organisation, between identity and image. We make the personality of your organisation and collective ambitions tangible, measurable and usable and can therefore provide a direction for the way in which this personality becomes visible in terms of symbolism, communication and behaviour. Proposals are developed into complete identity scenarios which, linked to thorough SWOT analyses, lead to well-founded choices.

Corporate identity:

Corporate story and story research
Brand development and brand policy
Naming

Communication positioning:

Communication strategy and plan

Change management:

Implementation
Identity management
Organization of the communication
House-style management