House-style management

A good house style contributes to consistency in your corporate identity and has to be monitored and managed. This often has a technical side (modifying systems, installing house-style management tools) and a content side: does our corporate design still provide enough identifying power? The content component must be ‘safeguarded’ in policy. This means that there must be a cycle of objectives, programme, evaluation and readjustment. In many organisations, this is not well organised leading to pressure on objectives for consistency and efficiency. The house style becomes out of date and the image you want is no longer supported. We have the knowledge and skill, and the automated tools, to help you implement adequate house-style management.

Corporate identity:

Corporate identity policy
Corporate story and story research
Brand development and brand policy
Naming

Communication positioning:

Communication strategy and plan

Change management:

Implementation
Identity management
Organization of the communication