Brand development and brand policy

Your (corporate) brand is the primary, distinguishing element of your identity. The choice of corporate brand and the way in which you handle your brand portfolio (bastion, prestige, flanker and fighter brands) is mostly determined strategically. This strategy, its associated brand architecture (monolithic, endorsed, branded) and the way in which brand scope or pay-off support this, determine how your brand is positioned in the market. It’s about what you want to say with your brands and how the brand compares with the competition. We can help you weigh this up correctly, resulting in a well-considered decision in terms of brand appearance and brand portfolio.

Corporate identity:

Corporate identity policy
Corporate story and story research
Naming

Communication positioning:

Communication strategy and plan

Change management:

Implementation
Identity management
Organization of the communication
House-style management