Look and feel guide

An indispensable part of the corporate identity programme is the look & feel guide. Here the described corporate identity is elaborated in image and copy. This has consequences for the formulated corporate identity, for example the photography used and the layout of printed communication material, the stories, the tone of voice. But also for the design of the building itself, the surroundings, the perception…in short, for the identity via your own employees and external stakeholders. The look & feel makes the corporate identity visible and tangible and, above all, a source of inspiration for further elaboration inside and outside the organisation.

Corporate design:

Corporate design
Developing the corporate typeface
Design guidelines

Information design:

Information design
Office automation
Forms

Environmental design:

Environmental design and signposting
Signage

Packaging design:

Packaging design