Marketing communication

The product development and (brand) familiarity of the organisation have acquired a high priority. Nike is one of the clearest exponents of this process. It is the proof that corporate identity and marketing do not oppose but complement each other. Marketing communication links a characteristic of the product to the perceptions of the target group; corporate identity wrestles with the perceptions of the organisation itself. In our approach, we translate the essence of your organisation to the naming and presentation of services and products, for example in advertisements, direct mail, folders, packaging and naming. So marketing communication is about deploying media to the market, but adds a clear image to this.

Corporate communication:

Public relations/public affairs
Labour market communication
Internal communication